Portfolio | Harmony Writing

Virgin One ‘Sickening’ Creative Media Placement

This creative, and highly original, use of media space enabled Virgin One to make a big impact on Virgin Atlantic aircrafts with a minimal media spend.

EME ‘Empty Envelope’ DM

When electricity deregulation came into force, East Midlands Electricity faced a new threat from competitors approaching their customers with a variety of special offers to encourage them to switch. The brief, therefore, was to develop a retention communication to reassure customers that they are already receiving the best prices and service from EME and therefore don’t need to do a thing.

Bold Tablets ‘Aromatherapy’ Press/DM

The strategy behind the ‘Aromatherapy for clothes’ campaign was to bring to life the highly-fragranced quality of new Bold tablets.

Swatch The Beep ‘Valentines’ Press Ad

This tactical press ad helped Swatch gain substantial exposure for their leading-edge product launch of Swatch The Beep.

EME Easyjet Press Ad

This tactical press ad utilised Easyjet’s in-flight magazine to express EME’s low prices proposition.

Beigel Bakery Guerrilla Marketing Campaign

This highly creative and original guerrilla marketing campaign promoted the Brick Lane Beigel Bakery as the revered piece of London that it is.

Cointreau Press Ads

The campaign objective was to achieve new customer acquisition by giving Cointreau a contemporary and relevant positioning in the spirits market.

Millie’s Cookies Poster/Press

A very simple, yet impactful concept for Millie’s Cookies which promotes the fact that the chocolate chips in their cookies are so extremely generous, they are more like chocolates with cookie chips.

St John’s Event Campaign

This campaign utilised the dramatic, and very distinctive, style of witness appeal police notices to successfully promote the St John’s Murder Mystery Event.

HP ‘Benji’ Poster

Creative media placement brought this campaign to life. Positioned on trees and lampposts, these posters appeared to be advertising for a ‘missing dog’ but, on closer inspection, were actually promoting the excellent print quality of HP Inkjet Printers.