Bold Tablets ‘Aromatherapy’ Press/DM

The strategy behind the Aromatherapy for clothes campaign was to bring to life the highly fragranced quality of new Bold tablets.

The Direct Mail was printed on delicate, scented paper to create a wonderful and very relevant impact upon opening.

The press ads redefined clothes that have been washed with Bold tablets as a new kind of:  ‘scented drawer liner’, ‘room freshener’ or ‘pot pourri’.