Beigel Bakery Guerrilla Marketing Campaign

This highly creative and original guerrilla marketing campaign promoted the Brick Lane Beigel Bakery as the revered piece of London that it is.
Brick Lane Beigel Statues

Campaign Objective:
To promote the Brick Lane Beigel Bakery as the revered piece of London that it is.

The convention:
A conventional media campaign.

Our solution:
An irreverent and witty, guerrilla PR-generating campaign. As dawn breaks we see that some of London’s most famous and prominent statues have greeted the new day with a piece of genuine London heritage in their hands.
Their new plaques read:

A fine testament to London’s inherent pride.
& some old fart with a stick.

An awe-inspiring reminder of London’s eminence.
& a bird poncing around in a chariot.

A genuine piece of London’s heritage.
& a chick in a toga.

An inspirational reminder of London’s greatness.
& some bloke shooting love arrows.