Cointreau Press Ads

Cointreau

Where contradictions live in harmony

Campaign objective:

New customer acquisition by giving Cointreau a contemporary and relevant positioning in the spirits market.

Our solution:

The concept behind this stylish, contemporary campaign was to illustrate how Cointreau is a drink of contractions; but contradictions that co-exist harmoniously to create a wonderful drink. These contradictions are rooted in Cointreau’s flavour, with its unusual combination of sweet and bitter oranges.