Virgin One ‘Sickening’ Creative Media Placement

Campaign objective:

To increase awareness of, and promote new business for, the Virgin One account.

The convention:

A factual, non-impactful press ad.

Our solution:

We used creative media placement to significantly enhance our savings message.

The headline was printed on ‘sick bags’ placed in the seat pockets of Virgin Atlantic flights. It simply posed the question:

“If you found out you were paying £30,000 more than you had to for your mortgage how would you feel?”

Simple contact details served as our call-to-action.

This creative, and highly original, use of media space enabled Virgin One to make a big impact on Virgin Atlantic aircrafts with a minimal media spend.