Jo | Harmony Writing

Carex ‘Sticker’ Campaign

This campaign utilises a very creative media strategy to promote Carex anti-bacterial handwash. Stickers which carry the message: “Handle with Carex” are placed on fruit and vegetables, providing an important message about hand cleanliness in a very relevant place.

Tequila ‘Star’ DM

The campaign objective was to bring to life the concept that Tequila can help businesses have more control over the destiny of their marketing communications in order to give Tequila’s New Business Team a ‘foot in the door’.

Virgin One ‘Sickening’ Creative Media Placement

This creative, and highly original, use of media space enabled Virgin One to make a big impact on Virgin Atlantic aircrafts with a minimal media spend.

EME ‘Empty Envelope’ DM

When electricity deregulation came into force, East Midlands Electricity faced a new threat from competitors approaching their customers with a variety of special offers to encourage them to switch. The brief, therefore, was to develop a retention communication to reassure customers that they are already receiving the best prices and service from EME and therefore don’t need to do a thing.

Bold Tablets ‘Aromatherapy’ Press/DM

The strategy behind the ‘Aromatherapy for clothes’ campaign was to bring to life the highly-fragranced quality of new Bold tablets.