Tequila ‘Star’ DM

Tequila New Biz Acquisition campaign

Campaign Objective:

To bring to life the concept that Tequila can help businesses have more control over the destiny of their marketing communications in order to give Tequila’s New Business Team a ‘foot in the door’.

Our Solution:

We created a campaign based around the concept of giving our prospects a greater share of the future. Our DM pack consisted of a photograph and co-ordinate details of a star which we had registered in their name. This was placed in a jewel case along with case studies demonstrating how Tequila’s marketing tools had helped other businesses achieve a greater share of the future. The star concept was not only eye-catching and memorable, but it also created a useful vehicle for the new business team to initiate a dialogue. The envelope had an eye-catching, starry night sky design and the accompanying letter read:

A star from Tequila, with our compliments

When we think of the future and what lies ahead, we often look up to the sky. Nothing reminds us of our possibilities and kindles thoughts of our destiny quite like a star-kissed night.

There’s something about the presence of stars that inspires us to ponder questions like: how will the actions we take now affect our position in the future? A question that’s especially pertinent when considering today’s marketing challenges. Because truly effective marketing is harder now than ever before: there are too many options, too many messages and too many ways to avoid them. All of which makes the world of marketing a bewildering place to be.

At TEQUILA\ we believe that what people want now is not media theory (which is about as practical as Astrology!), but an effective way to bring some clarity to a complex job.

So we’ve created two very specific tools that enable us to help our clients achieve a greater share of the future. These tools lead to breakthrough thinking that optimises messages, media and margins at every touch-point. We’ve done just that for Barclays, The One account, O2 and The Army, to name but a few.

Now we’d like to demonstrate how we could help your business achieve a greater share of the future: whether that’s a greater share of markets, voice, perceptions, brand or stakeholder value. In fact, we believe that we could help you achieve a greater share in every vital area of business performance.

So if you’d like more control over the destiny of your marketing communications tomorrow, start by giving me a call today.

In case you’re wondering, the enclosed photo is a star that I’ve reserved in your name. I look forward to telling you more about it when we meet. In the meantime, when you next look up at the skies you can do so knowing that, in one small way, you already own a greater share of the future.