Direct Mail | Harmony Writing

Virgin One ‘Tell us where to go’ DM

This direct mail communication simply and clearly explained the product and gave prospects the opportunity to tell The Virgin One Account exactly how they wanted to be treated in the future. The mailing achieved an exceptionally high response rate and won a multitude of awards.

Canon ‘Ice’ Press Ad

This press ad utilised beautiful imagery to demonstrate how Canon’s W6200 Large-format printer brings images to life. The concept suggests that that the images from a W6200 are so realistic; they could have a real impact on their surrounding environment.

Swatch The Beep Press/Poster/DM

This visually-impactful press, poster and direct mail campaign launched Swatch The Beep – the world’s first wristwatch pager – and helped Swatch gain substantial exposure for their leading-edge product launch.

The Army ‘Camouflage’ Programme

The Camouflage programme was designed to provide potential, young army recruits with ‘a real taste of army life’. During the course of the programme, army recruitment increased significantly, and new cadets were better informed about army life as a result of having been members of Camouflage.

Tequila ‘Star’ DM

The campaign objective was to bring to life the concept that Tequila can help businesses have more control over the destiny of their marketing communications in order to give Tequila’s New Business Team a ‘foot in the door’.

EME ‘Empty Envelope’ DM

When electricity deregulation came into force, East Midlands Electricity faced a new threat from competitors approaching their customers with a variety of special offers to encourage them to switch. The brief, therefore, was to develop a retention communication to reassure customers that they are already receiving the best prices and service from EME and therefore don’t need to do a thing.

Bold Tablets ‘Aromatherapy’ Press/DM

The strategy behind the ‘Aromatherapy for clothes’ campaign was to bring to life the highly-fragranced quality of new Bold tablets.

St John’s Event Campaign

This campaign utilised the dramatic, and very distinctive, style of witness appeal police notices to successfully promote the St John’s Murder Mystery Event.