Virgin One ‘Reduced Sticker’ DM
This creative, eye-catching, yet very simple, low-cost concept significantly enhanced Virgin One’s savings message.
The outer featured an actual ‘reduced’ sticker (like those used in supermarkets) to demonstrate the significant potential savings a Virgin One account can offer.
EME ‘See-through’ DM
This simple, impactful mailer communicated that EME were committed to being transparent and clear with their customers. My low-cost concept featured a ‘see through’ envelope to bring EME’s transparency message to life.
Read MorePowergen ‘Puzzle’ DM
This retention mailer physically demonstrates to the customer that they don’t need to do a thing to enjoy low prices. The strength of this execution is that, unlike most Direct Mail, it is beautifully simple and involves no ‘work’ on the recipient’s part, other than to complete the puzzle if they so desire.
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