Jo | Harmony Writing

Virgin One ‘Tell us where to go’ DM

This direct mail communication simply and clearly explained the product and gave prospects the opportunity to tell The Virgin One Account exactly how they wanted to be treated in the future. The mailing achieved an exceptionally high response rate and won a multitude of awards.

Comic Relief ‘Drop The Debt’ Press Ad

This hard-hitting ‘Drop The Debt’ campaign demonstrates how giving aid to Third World countries while they are still crippled by debt repayments to rich countries is like “trying to fill a bucket with a hole in it”. The campaign inspired a huge response to Comic Relief’s telephone petition.

Canon ‘Ice’ Press Ad

This press ad utilised beautiful imagery to demonstrate how Canon’s W6200 Large-format printer brings images to life. The concept suggests that that the images from a W6200 are so realistic; they could have a real impact on their surrounding environment.

Swatch The Beep Press/Poster/DM

This visually-impactful press, poster and direct mail campaign launched Swatch The Beep – the world’s first wristwatch pager – and helped Swatch gain substantial exposure for their leading-edge product launch.

The Army ‘Camouflage’ Programme

The Camouflage programme was designed to provide potential, young army recruits with ‘a real taste of army life’. During the course of the programme, army recruitment increased significantly, and new cadets were better informed about army life as a result of having been members of Camouflage.