Virgin One ‘Reduced Sticker’ DM

Campaign objective:

To increase awareness of, and promote new business for, the Virgin One account.

The convention:

A factual, non-impactful mailer.

Our solution:

We used a creative, eye-catching, yet very simple, low-cost concept to significantly enhance our savings message.  The outer featured an actual ‘reduced’ sticker (like those used in supermarkets) to demonstrate the significant potential savings a Virgin One account can offer.