St John’s Event Campaign

This campaign utilised the dramatic, and very distinctive, style of witness appeal police notices to successfully promote the St John’s Murder Mystery Event.

The convention:

A simple leaflet containing details of the event.

Our solution:

We created an impactful campaign that resembled a real murder investigation by using the styling and colours of police notices.

Creative Strategy:

We raised awareness of the event by positioning A-board posters, in the style of witness appeal police notices, in strategic places. We also used bright yellow ‘Crime scene – do not cross’ tape around the ticket sales desk to add visual impact.

Result:

Our eye-catching campaign helped gain excellent exposure for the event.